The IDEATE Method: Identifying High-Potential Entrepreneurial IdeasThe IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
BooksCloudSKU: 9781544393247

The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas - Paperback

$152.80
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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas - Paperback
$152.80
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by Dan Cohen (Author), Greg Pool (Author), Heidi Neck (Author)

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Number of Pages: 104
Dimensions: 0.3 x 10.9 x 8.4 IN
Publication Date: January 14, 2020
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