{"product_id":"the-global-advertising-regulation-handbook-paperback","title":"The Global Advertising Regulation Handbook - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMary Alice Shaver\u003c\/b\u003e (Author), \u003cb\u003eSoontae An\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdvertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. \u003cp\u003e\u003c\/p\u003eAn important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: \u003cul\u003e \u003cli\u003eform of government\u003c\/li\u003e \u003cli\u003ehistory of regulation along with current operating regulation systems\u003c\/li\u003e \u003cli\u003eroute\/manner in which cases are brought forward to regulating bodies\u003c\/li\u003e \u003cli\u003eadvertising codes, if any, and how they work\u003c\/li\u003e \u003cli\u003eamount of money spent on advertising by year\u003c\/li\u003e \u003cli\u003econsumerism and its role in advertising\u003c\/li\u003e \u003cli\u003especific regulation of advertising to children, health advertising and tobacco advertising\u003c\/li\u003e \u003cli\u003esanctions and control of advertising found inadmissible\u003c\/li\u003e \u003cli\u003eposition of commercial speech in country--if any\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eCountries included are Argentina, Australia, Canada, Chile, China\/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEach chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAuthored by Shaver, Mary Alice; An, Soontae\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.9 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478342988083,"sku":"9780765629692","price":149.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ZFZXYlBGeUh3cE1uUnRiZmtRTjlaUT09.webp?v=1759640342","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-global-advertising-regulation-handbook-paperback","provider":"VYSN","version":"1.0","type":"link"}