{"product_id":"the-fund-managers-marketing-manifesto-paperback","title":"The Fund Manager's Marketing Manifesto - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDennis Ford\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThe primary challenge for fund managers in the alternative investment industry today is how to adroitly raise capital. First, managers need to find investors who are seeking their type of strategy and performance metrics. Then they must navigate a due diligence cycle that can take 9 to 12 months to complete. To be successful, fund managers must realign their marketing efforts and adjust to investors' new evaluation processes.The Fund Manager's Marketing Manifesto shows managers how to plan and execute effective fundraising campaigns in today's alternative investment marketplace. Passive marketing no longer brings in the allocations-outbound marketing is a must, but it takes more time and effort.This book discusses every step of the marketing process, from developing effective marketing materials and researching potential investors, to mounting effective e-mail and phone canvassing campaigns. Central to the discussion is how to build a solid list of investor prospects, and make the most of it. You'll also learn how to avoid two of the major pitfalls that impede success-bad data and inadequate follow-up.Fundraising is not a one-time event. It must be an ongoing part of your firm's business strategy. The Fund Manager's Marketing Manifesto reveals the marketing expertise required to raise capital and build your investor stable.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52484882334003,"sku":"9780982927205","price":40.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/BjxLhCq7Ja9780982927205.webp?v=1759794896","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-fund-managers-marketing-manifesto-paperback","provider":"VYSN","version":"1.0","type":"link"}