{"product_id":"the-five-deadly-sins-of-presenting-creative-work-paperback","title":"The Five Deadly Sins of Presenting Creative Work - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKerry Z. Feuerman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to avoid making deadly presentation mistakes and sell more of your creative ideas.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSure, you can create brilliant work. But can you sell it?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you want to sell your best creative ideas, you'll need to avoid committing the five deadly sins of presenting. Veteran global creative director Kerry Feuerman will show you how. He's been in your shoes and knows how intimidating it can be to present to a bunch of hard-nosed businesspeople. He'll help you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOvercome nervousness\u003c\/li\u003e\n\u003cli\u003eEngage an audience\u003c\/li\u003e\n\u003cli\u003eFocus your message\u003c\/li\u003e\n\u003cli\u003eFrame creative ideas as business solutions\u003c\/li\u003e\n\u003cli\u003eBring ideas to life\u003c\/li\u003e \u003cli\u003eDefend and protect work against tough questions\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis isn't your typical presentation-skills book. Feuerman takes you into the real world of advertising for a crash course in how to survive the agency\/client gauntlet and produce more good work.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Five Deadly Sins\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"If you're a creative person, it would be a sin to not read this book. \u003ci\u003eThe Five Deadly Sins\u003c\/i\u003e gives you everything you need to sell your ideas andmake them happen in the world.\" -Rob Schwartz, Chief Executive Officer, TBWA\\Chiat\\Day\u003c\/p\u003e\u003cp\u003e\"You can't write a book like this unless you've been through the fire. Feuerman's frontline experience selling creative work comes throughon every page.\" -Wilson Mateos, Executive Creative Director, Leo Burnett Tailor Made, Sao Paulo\u003c\/p\u003e\u003cp\u003e\"Agency creatives: cover your ears  A great idea is only 20 percent of the process. The other 80 percent is about convincing the client. Kerry's book is a must-read for serious idea-smiths.\" -Libby Brockhoff \u0026amp; Franklin Tipton, Founders, Odysseus Arms\u003c\/p\u003e\u003cp\u003e\"Kerry Feuerman's insights are incredibly helpful for anyone making a presentation-creatives, account people, planners, clients-\u003ci\u003eanyone\u003c\/i\u003e \" -Stacy Milrany, Creative director, REI\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eKerry Feuerman's professional life began as a helicopter pilot. That didn't seem dangerous enough, so he switched to advertising. As a global creative director, he presented to audiences around the world, selling creative work that has run in more than forty countries. Feuerman's long list of blue-chip clients have included Mercedes-Benz, Saab, the US Army, Citi, Seiko, and Infiniti. In 2015, he began his own company, Last Hurdle, and now conducts presentation workshops focused on selling creative ideas. Visit his website, lasthurdle.net, for workshop information.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 132\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.28 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 06, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478747509043,"sku":"9780999705308","price":29.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/MXZ4MGlBRmp1WEwxOExWdkdZc2dFZz09.webp?v=1759658255","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-five-deadly-sins-of-presenting-creative-work-paperback","provider":"VYSN","version":"1.0","type":"link"}