
The Fat Boy's Book: How Elmer Lost 40 Pounds in 80 Days - Paperback
The Fat Boy's Book: How Elmer Lost 40 Pounds in 80 Days - Paperback
$27.14
/

products.product.pickup_availability.unavailable
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
by Elmer Wheeler (Author), Carl Rose (Illustrator)
Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.



















