{"product_id":"the-customer-funded-business-hardcover","title":"The Customer-Funded Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohn Mullins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho needs investors?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMore than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created.\u003c\/p\u003e \u003cp\u003eBut the vast majority of fast-growing companies \u003ci\u003enever take any\u003c\/i\u003e venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Customer Funded Business\u003c\/i\u003e, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMatchmaker models (Airbnb)\u003c\/li\u003e \u003cli\u003ePay-in-advance models (Threadless)\u003c\/li\u003e \u003cli\u003eSubscription models (TutorVista)\u003c\/li\u003e \u003cli\u003eScarcity models (Vente Privee)\u003c\/li\u003e \u003cli\u003eService-to-product models (GoViral)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThrough the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will - and should! - ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.\u003c\/p\u003e \u003cp\u003eWhether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing \u003ci\u003eyour\u003c\/i\u003e venture.\u003c\/p\u003e \u003cp\u003eJohn Mullins is the author of \u003ci\u003eThe New Business Road Test\u003c\/i\u003e and, with Randy Komisar, the widely acclaimed \u003ci\u003eGetting to Plan B\u003c\/i\u003e.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"John Mullins has a critical lesson for entrepreneurs: Not all money is created equal. When you fund your business with customers' cash, rather than investors', it makes you more focused, less dependent, and more likely to succeed. (Not to mention it saves you from a lot of begging.) It's a message every entrepreneur--and every new product team--needs to hear.\"\u003cbr\u003e \u003cb\u003e--Dan Heath, \u003c\/b\u003e coauthor of the \u003ci\u003eNew York Times\u003c\/i\u003e best sellers \u003ci\u003eMade to Stick\u003c\/i\u003e, \u003ci\u003eSwitch\u003c\/i\u003e, and \u003ci\u003eDecisive\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE CHALLENGE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore than two generations ago, the venture capital community--VCs, business angels, incubators, and others--convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the incredibly large and valuable companies that their ecosystem has created. But the vast majority of fast-growing companies \u003ci\u003enever take any\u003c\/i\u003e venture capital. So where does the money come from to start and grow their companies? Or \u003ci\u003eyours\u003c\/i\u003e?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTHE SOLUTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFor most companies, fast-growing or otherwise, the early funding comes from a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Customer-Funded Business\u003c\/i\u003e, John Mullins identifies five novel approaches that scrappy and innovative twenty-first century entrepreneurs have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eMatchmaker models (for example, the U.S. companies Airbnb and DogVacay)\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003ePay-in-advance models (the USA's Threadless, India's Via and Loot)\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eSubscription models (India's TutorVista, the USA's H.Bloom)\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eScarcity models (Spain's Zara, France's vente-privee, the USA's Gilt Groupe)\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eService-to-product models (Denmark's GoViral, Puerto Rico's Rock Solid Technologies).\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSTARTING, FINANCING, OR GROWING \u003ci\u003eYOUR\u003c\/i\u003e BUSINESS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDrawing on more than two years of in-depth research into the customer-funded phenomenon, and through the captivating stories of these and other companies from around the world, John Mullins brings to life the five models and identifies the questions that angel or other investors will--and should!--ask, and he addresses the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.\u003c\/p\u003e \u003cp\u003eWhether you're an aspiring entrepreneur lacking the startup capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, a corporate leader seeking to grow an established company, or an angel investor, mentor, or business accelerator or incubator professional who supports high-potential entrepreneurial ventures, this book offers the most sure-footed path to starting, financing, or growing your business or those you support.\u003c\/p\u003e \u003cp\u003eLearn more at www.TheCustomerFundedBusiness.com\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE CHALLENGE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMore than two generations ago, the venture capital community--VCs, business angels, incubators, and others--convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the incredibly large and valuable companies that their ecosystem has created. But the vast majority of fastgrowing companies \u003ci\u003enever take any\u003c\/i\u003e venture capital. So where does the money come from to start and grow their companies? Or \u003ci\u003eyours\u003c\/i\u003e? \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE SOLUTION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eFor most companies, fast-growing or otherwise, the early funding comes from a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Customer-Funded Business\u003c\/i\u003e, John Mullins identifies five novel approaches that scrappy and innovative twenty-first century entrepreneurs have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003e Matchmaker models (for example, the U.S. companies Airbnb and DogVacay)\u003c\/li\u003e \u003cli\u003ePay-in-advance models (the USA's Threadless, India's Via and Loot)\u003c\/li\u003e \u003cli\u003eSubscription models (India's TutorVista, the USA's H.Bloom)\u003c\/li\u003e \u003cli\u003eScarcity models (Spain's Zara, France's venteprivee, the USA's Gilt Groupe)\u003c\/li\u003e \u003cli\u003eService-to-product models (Denmark's GoViral, Puerto Rico's Rock Solid Technologies).\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSTARTING, FINANCING, OR GROWING \u003ci\u003eYOUR\u003c\/i\u003e BUSINESS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eDrawing on more than two years of in-depth research into the customer-funded phenomenon, and through the captivating stories of these and other companies from around the world, John Mullins brings to life the five models and identifies the questions that angel or other investors will--and should!--ask, and he addresses the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. \u003c\/p\u003e\u003cp\u003eWhether you're an aspiring entrepreneur lacking the startup capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, a corporate leader seeking to grow an established company, or an angel investor, mentor, or business accelerator or incubator professional who supports high-potential entrepreneurial ventures, this book offers the most sure-footed path to starting, financing, or growing your business or those you support. \u003c\/p\u003e\u003cp\u003eLearn more at www.TheCustomerFundedBusiness.com\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOHN MULLINS, PhD, \u003c\/b\u003e an associate professor of management practice at London Business School, is one of the world's most authoritative and bestknown voices on the creation, financing, and growth of entrepreneurial ventures. A veteran of three such ventures, including one he took public, his previous books are the go-to sources on the assessment of entrepreneurial opportunities (\u003ci\u003eThe New Business Road Test\u003c\/i\u003e) and on the creation of breakthrough business models (the widely acclaimed \u003ci\u003eGetting to Plan B\u003c\/i\u003e, with Randy Komisar). John is a frequent speaker to communities of entrepreneurs and their teams, CEOs of fast-growing companies, and investors therein. \u003c\/p\u003e\u003cp\u003ewww.johnwmullins.com\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 9.29 x 6.26 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 21, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478818222387,"sku":"9781118878859","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/R3pFSUMxVWgyY0szRVRXUzV6WjdQZz09.webp?v=1759661879","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-customer-funded-business-hardcover","provider":"VYSN","version":"1.0","type":"link"}