{"product_id":"the-content-marketing-handbook-how-to-double-the-results-of-your-marketing-campaigns-paperback","title":"The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert W. Bly\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Content Marketing Handbook\u003c\/i\u003e helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReaders will learn how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCreate A-level content that gets noticed, gets read, and eliminates \"content pollution\"\u003c\/li\u003e\n\u003cli\u003eOvercome the biggest weakness of content marketing\u003c\/li\u003e\n\u003cli\u003eDouble marketing response rates by adding lead magnets, bonus reports, and other free content offers\u003c\/li\u003e\n\u003cli\u003eUse content to build brands, enhance reputations, and stand out from the competition\u003c\/li\u003e\n\u003cli\u003ePlan, execute and measure content marketing in a multichannel environment\u003c\/li\u003e\n\u003cli\u003eKnow when to stop giving away content and start asking for the orders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRobert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT\u0026amp;T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including \u003ci\u003eThe Marketing Plan Handbook\u003c\/i\u003e (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53343092801843,"sku":"9781599186603","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/52rWPIhZ3j9781599186603.webp?v=1778705598","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-content-marketing-handbook-how-to-double-the-results-of-your-marketing-campaigns-paperback","provider":"VYSN","version":"1.0","type":"link"}