{"product_id":"the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-paperback","title":"The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eColin Barrow\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBased on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to: \u003cbr\u003e- Come up with a winning business idea\u003cbr\u003e- Complete market and competitive research\u003cbr\u003e- Forecast watertight financials and projections \u003cp\u003e\u003c\/p\u003eThis new edition is fully updated throughout to include: \u003cbr\u003e- New real-world examples including Nubank, YuLife, Inceptio Technology, Doctolib, Livspace, Teya and Zepz, \u003cbr\u003e- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling\u003cbr\u003e- More on storytelling and creating a compelling narrative for investors \u003cbr\u003e- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations\u003cbr\u003e- A deck of 80 PowerPoint slides providing resources and downloadable templates\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eColin Barrow\u003c\/b\u003e has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the \u003cb\u003e\u003ci\u003e30 Day MBA\u003c\/i\u003e\u003c\/b\u003e series\u003cb\u003e\u003ci\u003e, Financial Management for the Small Business\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eand Starting a Business from Home\u003c\/i\u003e\u003c\/b\u003e (all published by Kogan Page). He is based in Penzance, Cornwall, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52488565457203,"sku":"9781398623675","price":60.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/3WDZzo6Wut9781398623675.webp?v=1759881294","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-paperback","provider":"VYSN","version":"1.0","type":"link"}