{"product_id":"the-90-advantage-how-to-elevate-good-people-into-great-performers-hardcover","title":"The 90% Advantage: How to Elevate Good People Into Great Performers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRandy Nathan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost leadership books focus on the top 10 percent, the superstars, the high potentials, and the rising stars chasing elite performance. \u003cem\u003eThe 90% Advantage: How to Elevate Good People Into Great Performers\u003c\/em\u003e turns the spotlight where it truly belongs: on the everyday employees who show up, contribute, and make your organization work.\u003c\/p\u003e\u003cp\u003eRandy Nathan, executive coach, speaker, and author, brings his unique blend of social work, sports leadership, and corporate coaching to reveal the untapped potential of the 90 percent. Using stories, humor, and practical strategies, he shows why focusing on the steady and reliable majority is the real key to winning in business.\u003c\/p\u003e\u003cp\u003eThis book introduces leaders to three essential advantages that transform good employees into great performers: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivating the Right Mindset\u003c\/strong\u003e - Learn to see the hidden value in everyday contributors and shift leadership perspective from scarcity to abundance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding Relationships\u003c\/strong\u003e - Discover how coaching, recognition, and meaningful connection fuel loyalty, innovation, and engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening Resiliency\u003c\/strong\u003e - Equip teams to adapt, recover, and thrive when challenges and setbacks inevitably hit.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eBy mastering these three advantages, leaders create an environment where people feel valued, motivated, and ready to give their best. Not because they are chasing the spotlight, but because their contributions matter.\u003c\/p\u003e\u003cp\u003eWith actionable tools, real-world examples, and a refreshing people-first approach, \u003cem\u003eThe 90% Advantage\u003c\/em\u003e is a powerful resource for managers, executives, and business leaders who want to unlock the full potential of their teams. It is a reminder that greatness does not come only from the top 10 percent. True growth and long-term success come from elevating the 90 percent, the very people who make everything else possible.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 24, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52803810722099,"sku":"9780999291115","price":40.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/hUwz6Xdgfb9780999291115.webp?v=1764838724","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-90-advantage-how-to-elevate-good-people-into-great-performers-hardcover","provider":"VYSN","version":"1.0","type":"link"}