{"product_id":"the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand-hardcover","title":"The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Young\u003c\/b\u003e (Author), \u003cb\u003eBenjamin Hardy\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDistilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 18, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53249625456947,"sku":"9781968339937","price":39.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/OdOrSfhe0X9781968339937.webp?v=1776329603","url":"https:\/\/www.vysn.com\/en-ca\/products\/the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand-hardcover","provider":"VYSN","version":"1.0","type":"link"}