{"product_id":"targeting-the-mature-traveler-developing-strategies-for-an-emerging-market-paperback","title":"Targeting the Mature Traveler: Developing Strategies for an Emerging Market - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJacqueline Jeynes\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.\u003c\/p\u003e\u003cp\u003eCustomer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.\u003c\/p\u003e\u003cp\u003eDespite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.\u003c\/p\u003e\u003cp\u003eWhether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDr Jacqueline Jeynes\u003c\/b\u003e, PhD, MBA, B. Ed (Hons), B.A(Hons) is a travel writer, regularly contributing reviews aimed at the mature travel market. A published non-fiction author since 2000, Dr Jeynes is also a course writer and tutor, an expert on Small Business Risk Management, and a Guest Blogger on many sites worldwide. She lives in Wales, UK in a popular tourist harbor town.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 148\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 26, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53212439675187,"sku":"9781952538469","price":38.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/6KJO-XhbGN9781952538469.webp?v=1775753397","url":"https:\/\/www.vysn.com\/en-ca\/products\/targeting-the-mature-traveler-developing-strategies-for-an-emerging-market-paperback","provider":"VYSN","version":"1.0","type":"link"}