{"product_id":"strategy-manual-how-to-build-relevant-competitive-advantage-paperback","title":"Strategy Manual: How to build relevant competitive advantage - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBas Van Heel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eInnumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life.My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy.It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process.At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas.Strategy Manual is book #2 in the Management Manuals series by Bas van Heel\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 84\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.22 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53249628176691,"sku":"9789079841103","price":31.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/QnXdmviZq69789079841103.webp?v=1776329616","url":"https:\/\/www.vysn.com\/en-ca\/products\/strategy-manual-how-to-build-relevant-competitive-advantage-paperback","provider":"VYSN","version":"1.0","type":"link"}