{"product_id":"strategic-social-media-from-marketing-to-social-change-paperback","title":"Strategic Social Media: From Marketing to Social Change - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eL. Meghan Mahoney\u003c\/b\u003e (Author), \u003cb\u003eTang Tang\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Social Media\u003c\/i\u003e is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplores the best marketing practices for reaching business goals, while also providing strategies that students\/readers can apply to any past, present or future social media platform\u003c\/li\u003e \u003cli\u003eProvides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future\u003c\/li\u003e \u003cli\u003eEmphasizes social responsibility and ethics, and how this relates to capitalizing on market share\u003c\/li\u003e \u003cli\u003eHighlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour\u003c\/li\u003e \u003cli\u003eEach chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold \u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eL. Meghan Mahoney\u003c\/b\u003e is Associate Professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and marketing messages for behaviour and social change, most recently in the \u003ci\u003eJournal of Media Education, Journal of Intercultural Communication, Journal of Medical Internet Research, Journal of Development Communication\u003c\/i\u003e, and the\u003ci\u003eJournal of Media and Communication Studies. \u003c\/i\u003eShe currently serves as Chair of the Management, Marketing \u0026amp; Programming Division of the Broadcast Education Association, and Social Media Coordinator for the Eastern Communication Association.\u003c\/p\u003e \u003cb\u003eTang Tang\u003c\/b\u003e is Associate Professor and Director of Graduate Studies in the School of Communication at The University of Akron. She has published articles in the \u003ci\u003eJournal of Broadcasting \u0026amp; Electronic Media\u003c\/i\u003e, \u003ci\u003eInternational Journal on Media Management, Mass Communication \u0026amp; Society, Journalism \u0026amp; Mass Communication Educator, \u003c\/i\u003eand \u003ci\u003eJournal of Sports Media.\u003c\/i\u003e She is a Faculty Fellow of the National Association of Television Program Executives, and has held leadership positions in the Broadcast Education Association and the International Communication Association.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.6 x 7.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 31, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53152392642867,"sku":"9781118556849","price":78.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/wloUCWamRr9781118556849.webp?v=1773989721","url":"https:\/\/www.vysn.com\/en-ca\/products\/strategic-social-media-from-marketing-to-social-change-paperback","provider":"VYSN","version":"1.0","type":"link"}