{"product_id":"strategic-marketing-planning-workbook-from-value-prop-interactive-paperback","title":"Strategic Marketing Planning Workbook: from Value Prop Interactive - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRachel Stephan Simko\u003c\/b\u003e (Author), \u003cb\u003eGillian Chick\u003c\/b\u003e (Author), \u003cb\u003eLauren Sell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe \u003ci\u003eStrategic Marketing Planning Workbook\u003c\/i\u003e is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eValue Prop Method\u003c\/strong\u003e is go-to-market process and methodology for products and services - from \"big ticket\" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.\u003c\/p\u003e \u003cp\u003eAs a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo-to-market faster with a FlightPlan(TM)\u003c\/li\u003e \u003cli\u003eDefine and design your ideal customer\u003c\/li\u003e \u003cli\u003eInfluence and navigate your market\u003c\/li\u003e \u003cli\u003eCompetitor-proof your business\u003c\/li\u003e \u003cli\u003eCreate a killer 'I3' Value Proposition\u003c\/li\u003e \u003cli\u003eGet a handle on the right price\u003c\/li\u003e \u003cli\u003eMaster your message development and delivery\u003c\/li\u003e \u003cli\u003eDefine and refine your market entry strategy\u003c\/li\u003e \u003cli\u003eEffectively execute your marketing program\u003c\/li\u003e\n\u003c\/ul\u003e * One year of access to Accelerator(TM) Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to accelerator@valueprop.com\u003cbr\u003e ** Visit us at http: \/\/www.valueprop.com to learn more about our live training options and other services.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eAs founder and CEO of Value Prop Interactive, Jose Palomino helps businesses take their ideas, products and services to market faster and more effectively. With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Mr. Palomino also serves as CMO for IGCN, Inc., a leader in healthcare web solutions. Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53193207349555,"sku":"9780981912622","price":74.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/khIXFXjIQ-9780981912622.webp?v=1775541801","url":"https:\/\/www.vysn.com\/en-ca\/products\/strategic-marketing-planning-workbook-from-value-prop-interactive-paperback","provider":"VYSN","version":"1.0","type":"link"}