{"product_id":"strategic-brand-management-in-higher-education-paperback","title":"Strategic Brand Management in Higher Education - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBang Nguyen\u003c\/b\u003e (Editor), \u003cb\u003eT. C. Melewar\u003c\/b\u003e (Editor), \u003cb\u003eJane Hemsley-Brown\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBang Nguyen\u003c\/strong\u003e is Professor at the University of Southern Denmark, Kolding, Denmark. His research interests include branding, BtB marketing, CRM, and innovation management. Bang has published widely in journals such as \u003cem\u003eIndustrial Marketing Management, Journal of Business Research, European Journal of Marketing, Business Ethics Quarterly\u003c\/em\u003e, among others.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eT C Melewar\u003c\/strong\u003e is Professor of Marketing and Strategy at Middlesex University Business School, London, UK. TC's research interests include branding, corporate identity and international marketing strategy. He has published in the \u003cem\u003eJournal of International Business Studies, International Journal of Management Reviews\u003c\/em\u003e, and \u003cem\u003eIndustrial Marketing Management\u003c\/em\u003e among others.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJane Hemsley-Brown\u003c\/strong\u003e is Professor of Marketing at Surrey Business School, Surrey, UK. She is the author of over 100 publications on consumer behaviour, choice in education markets and management decision-making, including three books: \u003cem\u003eHigher Education Consumer Choice\u003c\/em\u003e (2015), \u003cem\u003eThe\u003c\/em\u003e \u003cem\u003eManagement and Leadership of Education Marketing: Research, Practice and Applications\u003c\/em\u003e (2013) and \u003cem\u003eChoosing\u003c\/em\u003e \u003cem\u003eFutures: Young people's decision-making in education, training and careers markets\u003c\/em\u003e (2001).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 292\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53376968687923,"sku":"9781032178363","price":104.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/A9cOceW_cv9781032178363.webp?v=1779310573","url":"https:\/\/www.vysn.com\/en-ca\/products\/strategic-brand-management-in-higher-education-paperback","provider":"VYSN","version":"1.0","type":"link"}