{"product_id":"storytelling-the-secret-sauce-of-fundraising-success-paperback","title":"Storytelling: The Secret Sauce of Fundraising Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLynn Ierardi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNow in its Second Edition!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes a new chapter reflecting on massive changes triggered by COVID-19 and other significant events.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStories have been written, printed, blogged, shared, discussed, debated, and passed down through the generations. Why? Because people have an incredible appetite for stories. Stories trigger a physical response in the same way a delicious meal satisfies.\u003c\/p\u003e\u003cp\u003eThe global pandemic serves as one of the best examples of the need for storytelling in crisis management. The noise and chaos of crisis can be overwhelming. People are looking for ways to find meaning and connection - particularly in a world that is so polarized. Strategic storytelling can help you to cut through the noise and chaos to reach the hearts and minds of your donors.\u003c\/p\u003e\u003cp\u003eGreat stories \u003cem\u003eengage donors\u003c\/em\u003e and \u003cem\u003eraise more money. \u003c\/em\u003eStudies confirm good storytelling is one of the most powerful ways to engage stakeholders and influence behavior. Stories raise awareness, change behavior, and trigger generosity. Facts and logic are not nearly as persuasive as a good story. Stories penetrate our natural defense systems and become more compelling and memorable. As a result, great stories can be very powerful.\u003c\/p\u003e\u003cp\u003eNonprofit organizations have amazing stories to share - stories of perseverance, fortitude, and generosity. But what makes a great story? What ingredients engage the audience and have an impact? What flavors will spark the appetite and make the mouth water? There are some ingredients that are essential. You just can't make a good sauce (or gravy as my grandfather called it) without tomatoes.\u003c\/p\u003e\u003cp\u003eLike a good meal, storytelling can be delicious if it is executed with a bit of strategy. It requires planning the meal, choosing and collecting the right ingredients, and then sharing the meal with the right people, in the right setting, and at the right time.\u003c\/p\u003e\u003cp\u003eWith the right recipes, you will use stories to engage stakeholders and increase gifts to your organization. In the chapters of \u003cstrong\u003e\u003cem\u003eStorytelling: The Secret Sauce of Fundraising Success, \u003c\/em\u003e\u003c\/strong\u003e you will find the recipes to become a storytelling gourmet!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 112\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.23 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 03, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483962274099,"sku":"9781736690000","price":33.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ZnpWV3VhZlg5K2hMTUJQOGwxSmJXdz09.webp?v=1759773518","url":"https:\/\/www.vysn.com\/en-ca\/products\/storytelling-the-secret-sauce-of-fundraising-success-paperback","provider":"VYSN","version":"1.0","type":"link"}