{"product_id":"social-innovation-inc-hardcover","title":"Social Innovation, Inc. - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJason Saul\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCould Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?\u003c\/p\u003e \u003cp\u003eSocial Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into \u003ci\u003esocial innovation\u003c\/i\u003e and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the fundamental shift in the role of business in society, from social contract to social capital market\u003c\/li\u003e \u003cli\u003eIdentifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding\u003c\/li\u003e \u003cli\u003eOffers step-by-step guidance for creating economic value through positive social change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Innovation, Inc\u003c\/i\u003e. is about making social change work for the business, and in turn staying relevant in the new economy.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSocial Innovation, Inc. declares a new era, one in which companies profit from driving social change. Leading corporations like GE, Wellpoint, Travelers, and Walmart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Their breakthrough strategies are producing unprecedented business results by solving social problems. To seize these burgeoning opportunities, Jason Saul, founder of Mission Measurement, shows companies exactly how to develop a new generation of business strategies.\u003c\/p\u003e \u003cp\u003eSocial innovation differs from traditional corporate philanthropy and social responsibility in four fundamental ways. Social innovations 1) are primarily designed to produce business value, 2) leverage the machinery of the business to solve social problems, 3) are scalable and sustainable, and 4) often address market failures. Based on four years of research measuring the social strategies of some of America's leading corporations, including Kraft, Starbucks, and Levi Strauss, this book reveals the five successful paths to social innovation: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate revenues through submarketproducts and services\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEnter new markets through backdoorchannels\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild emotional bonds with customers\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop new pipelines for talent\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInfluence policy through reverse lobbying\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSocial Innovation, Inc. is about making social change work for the business, and in turn, staying relevant in the new economy. With compelling case studies, fresh thinking, and step-by-step guidance, Social Innovation, Inc. shows exactly how to create--and sustain--economic value through positive social change.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCould Walmart possibly offer a better solution to healthcare than Medicaid?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCould GE help reduce global warming faster than the Kyoto protocol?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCould Starbucks do more to stabilize the economy in Rwanda than U.S. AID?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eSocial Innovation, Inc.\u003c\/i\u003e declares a new era, one in which companies profit from driving social change. Leading corporations like GE, Wellpoint, Travelers, and Walmart are transforming social responsibility into \u003ci\u003esocial innovation\u003c\/i\u003e and revolutionizing the way we think about the role of business in society. Their breakthrough strategies are producing unprecedented business results by solving social problems. To seize these burgeoning opportunities, Jason Saul, founder of Mission Measurement, shows companies exactly how to develop a new generation of business strategies. \u003c\/p\u003e\u003cp\u003eSocial innovation differs from traditional corporate philanthropy and social responsibility in four fundamental ways. Social innovations 1) are primarily designed to produce business value, 2) leverage the machinery of the business to solve social problems, 3) are scalable and sustainable, and 4) often address market failures. Based on four years of research measuring the social strategies of some of America's leading corporations, including Kraft, Starbucks, and Levi Strauss, this book reveals the five successful paths to social innovation: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003eCreate revenues through submarket products and services\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eEnter new markets through backdoor channels\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eBuild emotional bonds with customers\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDevelop new pipelines for talent\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eInfluence policy through reverse lobbying\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Innovation, Inc.\u003c\/i\u003e is about making social change work for the business, and in turn, staying relevant in the new economy. With compelling case studies, fresh thinking, and step-by-step guidance, \u003ci\u003eSocial Innovation, Inc.\u003c\/i\u003e shows exactly how to create--and sustain--economic value through positive social change.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJASON SAUL\u003c\/b\u003e is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.missionmeasurement.com\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 19, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478075797811,"sku":"9780470614501","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/SEtKQU1ZQlJkVTN3RE9OdlI3ZS80Zz09.webp?v=1759629535","url":"https:\/\/www.vysn.com\/en-ca\/products\/social-innovation-inc-hardcover","provider":"VYSN","version":"1.0","type":"link"}