{"product_id":"social-ecommerce-increasing-sales-and-extending-brand-reach-paperback","title":"Social Ecommerce: Increasing Sales and Extending Brand Reach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephan Spencer\u003c\/b\u003e (Author), \u003cb\u003eJimmy Harding\u003c\/b\u003e (Author), \u003cb\u003eJennifer Sheahan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWant to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. \u003c\/p\u003e\u003cp\u003e If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR. \u003c\/p\u003e\u003cp\u003e If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategize and optimize your social presence in ways you didn't know were possible \u003c\/li\u003e\n\u003cli\u003eDrive more clicks and sales with better-performing Facebook ads \u003c\/li\u003e\n\u003cli\u003eDevelop remarkable content with viral potential \u003c\/li\u003e\n\u003cli\u003eManage your online reputation, instead of letting it manage you \u003c\/li\u003e\n\u003cli\u003eIntegrate social media into your SEO strategy, and vice versa \u003c\/li\u003e\n\u003cli\u003eLeverage online influencers to promote your brand, and become an influencer yourself \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O'Reilly\/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 308\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9.3 x 6.94 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479459623219,"sku":"9781449366360","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/TXM0UmtsS2NYODlJQkV4a1ZQQ29uQT09.webp?v=1759690655","url":"https:\/\/www.vysn.com\/en-ca\/products\/social-ecommerce-increasing-sales-and-extending-brand-reach-paperback","provider":"VYSN","version":"1.0","type":"link"}