{"product_id":"smart-giving-is-good-business-hardcover","title":"Smart Giving Is Good Business - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCurt Weeden\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAnswers to the 12 most common and critical questions about corporate giving \u003c\/p\u003e\u003cp\u003eIn this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship\u003c\/li\u003e \u003cli\u003eReveals how an effective philanthropic program and commitment can be incorporated in any organization\u003c\/li\u003e \u003cli\u003eContains a comprehensive review of the information corporations need to make informed decisions about giving\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this groundbreaking resource, Curt Weeden--a noted expert on corporate giving--shows how to strategically plan, manage, and evaluate corporate contributions so that giving not only serves society but also delivers a return to the companies doing so. Throughout the book, Weeden makes the case for corporate responsibility with a common sense approach that's relevant to any business.\u003c\/p\u003e \u003cp\u003eWeeden addresses questions commonly asked by decision makers, explaining that there are thirteen hurdles that conspire to put a damper on a corporation's decision to give. Smart Giving provides clear answers explaining why a business should carve out a portion of its revenue and resources to assist causes and the nonprofits that support them. The book answers how much of a company's pretax profits should be used for such purposes and what conditions should be in place in order to justify the use of corporate resources for support of nonprofit organi- zations. It outlines the circumstances needed to ensure a corporation's philanthropy is properly aligned with its business purposes, and how to put in place a clear strategy and process of corporate giving. The book shows why CEOs and other senior executives should openly endorse smart giving that yields a beneficial ROI for society and the business itself. Weeden also describes how to provide competent oversight once a strategy is in place. These are the essential lynchpins that can make the difference between a lackluster, largely irrelevant giving program and a vibrant, meaningful venture.\u003c\/p\u003e \u003cp\u003eSmart Giving Is Good Business offers a potent prescription for linking and aligning business to causes that, when served well, will preserve our essential quality of life.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSMART GIVING \u003ci\u003eIS\u003c\/i\u003e GOOD BUSINESS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn this groundbreaking resource, Curt Weeden--a noted expert on corporate giving--shows how to strategically plan, manage, and evaluate corporate contributions so that giving not only serves society but also delivers a return to the companies doing so. Throughout the book, Weeden makes the case for corporate responsibility with a common sense approach that's relevant to any business. \u003c\/p\u003e\u003cp\u003eWeeden addresses questions commonly asked by decision makers, explaining that there are thirteen hurdles that conspire to put a damper on a corporation's decision to give. Smart Giving provides clear answers explaining \u003cb\u003ewhy\u003c\/b\u003e a business should carve out a portion of its revenue and resources to assist causes and the nonprofits that support them. The book answers \u003cb\u003ehow much\u003c\/b\u003e of a company's pretax profits should be used for such purposes and \u003cb\u003ewhat conditions\u003c\/b\u003e should be in place in order to justify the use of corporate resources for support of nonprofit organizations. It outlines the circumstances needed to ensure a corporation's philanthropy is properly aligned with its business purposes, and how to put in place a clear strategy and process of corporate giving. The book shows why CEOs and other senior executives should openly endorse smart giving that yields a beneficial ROI for society and the business itself. Weeden also describes how to provide competent oversight once a strategy is in place. These are the essential lynchpins that can make the difference between a lackluster, largely irrelevant giving program and a vibrant, meaningful venture. \u003c\/p\u003e\u003cp\u003eSmart Giving Is Good Business offers a potent prescription for linking and aligning business to causes that, when served well, will preserve our essential quality of life.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTHE AUTHOR \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCurt Weeden\u003c\/b\u003e is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson \u0026amp; Johnson vice president who managed that corporation's philanthropy program.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 9 x 6.37 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 15, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478072586547,"sku":"9780470873632","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/UDNUWGF4V1llRXhSZUpBOEI1a3lsUT09.webp?v=1759629522","url":"https:\/\/www.vysn.com\/en-ca\/products\/smart-giving-is-good-business-hardcover","provider":"VYSN","version":"1.0","type":"link"}