{"product_id":"shopper-marketing-and-digital-media-simplifying-your-digital-media-plans-with-the-six-pillars-approach-paperback","title":"Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eF. M. Dade\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute \u003ci\u003eexpertly\u003c\/i\u003e designed digital plans for your shopper marketing campaigns. Welcome to the \u003ci\u003eSix Pillars Approach\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eF.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side, Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the \u003ci\u003eSix Pillars Approach\u003c\/i\u003e is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer. \u003cp\u003e\u003c\/p\u003eThe \u003ci\u003eSix Pillars Approach\u003c\/i\u003e has been helping shopper marketing professionals for years, let it help you. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBut here's what shopper marketing and digital marketing professionals are saying about the \u003ci\u003eSix Pillars Approach \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"I've been involved in shopper marketing sales for over ten years and never have I found such an all-encompassing guide to help break down the numerous strategies that go into campaign execution.  This] should be required reading for anyone navigating the shopper marketing world.\"\u003c\/i\u003e - \u003cb\u003eMEREDITH WILLIAMS\u003c\/b\u003e, Director of Digital Business Development - Retail Solutions, Inc. \/ Path-to-Purchase Institute Women of Excellence Honoree \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Thanks to Mr. Dade for simplifying an overwhelming digital landscape with clear, concise advice with a touch of dry wit.\"\u003c\/i\u003e - \u003cb\u003eDARIN LEE\u003c\/b\u003e, Director of Shopper Marketing - Waterloo Sparkling Water \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"The crash course goes beyond helping marketers...even those on the vendor or technology side gain valuable insights into the in-depth decision making process and buying requirements that create standout winners in the space.\"\u003c\/i\u003e - \u003cb\u003eBLAKE DECOLA\u003c\/b\u003e, Senior Director, CPG and Shopper Marketing - Conversant Media \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"A fantastic read for any current or future shopper marketer. A very thoughtful approach that dives deeper into a shopper marketer's decision-making.\"\u003c\/i\u003e - \u003cb\u003eZACHARY PLUNKETT\u003c\/b\u003e, Client Development Director - Inmar \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"A must read for shopper marketers and sellers alike.\"\u003c\/i\u003e - \u003cb\u003eHUNTER POOLE\u003c\/b\u003e, Account Executive - Chicory \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Use  the Six Pillars] Approach and become a shopper marketing rock star \"\u003c\/i\u003e - \u003cb\u003e CHRIS W. TEN NAPEL\u003c\/b\u003e, Partner - Northwest Media Partners \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNamed a \"Best New Digital Marketing Book of 2020\" by Book Authority\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNamed of the \"Top 29 Digital Marketing Books to Read in 2020\" by New Books USA\u003c\/b\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 166\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 14, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483205267763,"sku":"9781733347280","price":27.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/WG5TTDVKdnJLaC82UFRpMTBDN2lmUT09.webp?v=1759751917","url":"https:\/\/www.vysn.com\/en-ca\/products\/shopper-marketing-and-digital-media-simplifying-your-digital-media-plans-with-the-six-pillars-approach-paperback","provider":"VYSN","version":"1.0","type":"link"}