{"product_id":"serving-all-urban-cunsumers-a-marketing-approach-to-water-services-in-low-and-middle-income-countries-book-2-guidance-notes-for-managers-paperback","title":"Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKevin Sansom\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing\/commercial approaches.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA key question that is considered in this book (Book 2) is how best marketing approaches to utility management can be adapted to serve low-income areas so that sustainable services are achieved.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe main target audience of this book is utility managers in low- and middle-income countries who are interested in innovative ways of serving more of their consumers. Many examples of applying different and useful marketing approaches for the urban water sector are provided, including guidance on pilot programmes for serving the poor and scaling up to city wide strategic marketing approaches.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 252\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 11.69 x 8.27 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 15, 2004\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53249829765427,"sku":"9781843800552","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/LMsv1q09vD9781843800552.webp?v=1776334417","url":"https:\/\/www.vysn.com\/en-ca\/products\/serving-all-urban-cunsumers-a-marketing-approach-to-water-services-in-low-and-middle-income-countries-book-2-guidance-notes-for-managers-paperback","provider":"VYSN","version":"1.0","type":"link"}