{"product_id":"scripted-custom-lettering-in-graphic-design-paperback","title":"Scripted: Custom Lettering in Graphic Design - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWang Shaoqiang\u003c\/b\u003e (Editor), \u003cb\u003eAnna Rolskaya-Maia\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless 'works of art' and a richer aesthetic experience.\u003c\/p\u003e \u003cp\u003eThis publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or part of a branding system. Discover this versatile art form with this unique book.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 11.1 x 8.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 26, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52439705714995,"sku":"9788417656478","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/U2NlaWdGTm9remF4cmpnNFpyd0YvZz09.webp?v=1758855269","url":"https:\/\/www.vysn.com\/en-ca\/products\/scripted-custom-lettering-in-graphic-design-paperback","provider":"VYSN","version":"1.0","type":"link"}