{"product_id":"sales-enablement-tools-and-techniques-for-modern-sales-organization-hardcover","title":"Sales Enablement: Tools and Techniques for Modern Sales Organization - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDietmar Kilian\u003c\/b\u003e (Author), \u003cb\u003ePeter Mirski\u003c\/b\u003e (Author), \u003cb\u003eBritta Lorenz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDietmar Kilian is a founding partner of the international consulting company PDAgroup and a professor for process management and digitalization in sales at the Management Center Innsbruck (MCI), Austria\u003cbr\u003ePeter Mirski is a founding partner of the international consulting company PDAgroup und head of the study programs \"Management Communication \u0026amp; IT\" and \"Digital Business \u0026amp; Software Engineering\" at the Management Center Innsbruck (MCI), Austria \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBritta Lorenz is a partner in the international consulting company PDAgroup as mentor and executive coach with a focus on sales enablement. She is chapter lead of WiSE (Women in Sales Enablement) DACH. \u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 96\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 27, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479126798643,"sku":"9783658403645","price":60.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/UTdINWljVmFMNjNLMTcyalBxKzdYdz09.webp?v=1759672681","url":"https:\/\/www.vysn.com\/en-ca\/products\/sales-enablement-tools-and-techniques-for-modern-sales-organization-hardcover","provider":"VYSN","version":"1.0","type":"link"}