Rising Consumer Materialism: A Threat to Sustainable HappinessRising Consumer Materialism: A Threat to Sustainable Happiness
Rising Consumer Materialism: A Threat to Sustainable Happiness
BooksCloudSKU: 9781032096124

Rising Consumer Materialism: A Threat to Sustainable Happiness - Paperback

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Rising Consumer Materialism: A Threat to Sustainable Happiness
Rising Consumer Materialism: A Threat to Sustainable Happiness - Paperback
$60.44
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by Afia Khalid (Author), Faisal Qadeer (Author)

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.



This study examines the pre-planned purchase process as the primary step towards sati

Author Biography

Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.

Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.

Number of Pages: 122
Dimensions: 0.26 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: June 30, 2021
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