{"product_id":"right-brain-justified-scaling-cultures-through-unmistakable-leaders-hardcover","title":"Right-Brain Justified: Scaling Cultures Through Unmistakable Leaders - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMichael D. Novakoski\u003c\/b\u003e (Author), \u003cb\u003eRobert D. Dwortz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhat makes some companies truly unmistakable? In \u003ci\u003eRight-Brain Justified\u003c\/i\u003e, leadership experts Mike Novakoski and Rob Dwortz reveal it's not just about processes and profits--it's about people. Drawing from neuroscience and decades of organizational transformation experience, they present a revolutionary approach to leadership that bridges the gap between analytical business needs and human connection. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe authors introduce their brain science-backed methodology for helping leaders \"toggle right\"--accessing both logical and emotional intelligence to create extraordinary workplaces. Through their manager upskilling platform uMap(TM) and the Become Unmistakable (BU) approach, they demonstrate how vulnerability, authenticity, and psychological safety unlock human potential and drive measurable business results. \u003cp\u003e\u003c\/p\u003eFilled with compelling case studies from companies across industries, practical frameworks, and actionable insights, this book shows leaders how to: \u003cbr\u003e\u003cul\u003e \u003cli\u003eCreate cultures where employees bring their whole selves to work\u003c\/li\u003e \u003cli\u003eTransform managers into skilled relationship builders\u003c\/li\u003e \u003cli\u003eScale and sustain meaningful connection throughout organizations\u003c\/li\u003e \u003cli\u003eDrive engagement, retention, and bottom-line results through formalized care\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWhether you're leading a startup or an established enterprise, \u003ci\u003eRight-Brain Justified\u003c\/i\u003e provides the blueprint for building an unmistakable company culture that doesn't just survive but thrives through the power of human connection.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMIKE NOVAKOSKI\u003c\/b\u003e is president and CEO of EV Construction and EV Group and co-founder of Become Unmistakable (BU). Under his leadership, EV Construction has become an award-winning company known for its innovative \"Built Around People\" culture. His transformation of EV became the foundation for the BU methodology that has revolutionized organizational culture across industries. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eROB DWORTZ\u003c\/b\u003e is CEO and cofounder of Become Unmistakable (BU) and a former bank CEO. Combining his extensive banking and leadership experience with brain science research, he helped develop the uMap(TM) platform and BU training programs that have transformed companies through right-brain-justified leadership. He specializes in helping leaders create sustainable cultural change.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53516532187443,"sku":"9798891881785","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/oESkxNl_8_9798891881785.webp?v=1781857474","url":"https:\/\/www.vysn.com\/en-ca\/products\/right-brain-justified-scaling-cultures-through-unmistakable-leaders-hardcover","provider":"VYSN","version":"1.0","type":"link"}