{"product_id":"rethink-your-marketing-7-strategies-to-unleash-revenue-growth-paperback","title":"Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTom Shapiro\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf your business is stuck and you just cannot seem to grow beyond your current plateau, \u003cem\u003eRethink Your Marketing\u003c\/em\u003e arms you with seven strategies for getting unstuck to fuel your revenue growth. \u003cem\u003eRethink Your Marketing\u003c\/em\u003e helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eRethink Your Marketing\u003c\/em\u003e includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth?\u003c\/p\u003e \u003cp\u003eThis book's got you covered \u003c\/p\u003e \u003cp\u003eIf your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, \u003cem\u003eRethink Your Marketing\u003c\/em\u003e teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways.\u003c\/p\u003e \u003cp\u003eFrom audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth.\u003c\/p\u003e \u003cp\u003eRead \u003cem\u003eRethink Your Marketing\u003c\/em\u003e, and learn to transform your business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTom Shapiro is Founder and CEO of Stratabeat, Inc. (http: \/\/Stratabeat.com\/), a branding, design, and marketing agency in the greater Boston area. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as Hewlett-Packard, AT\u0026amp;T, Intel, Kraft Foods, eBay, Ameriprise, UnitedHealthcare, and P\u0026amp;G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company.\u003c\/p\u003e \u003cp\u003eShapiro's marketing insights have been published in CMO.com, CNN.com, Forbes, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, National Center for the Middle Market, REALTOR Magazine, Website Magazine, among others. Follow Shapiro on Twitter at @TomShapiro and @Stratabeat.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 262\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 7.99 x 5.24 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 20, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478746100019,"sku":"9780999184707","price":31.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/NWVKSXBpVm9YeUJaNUh1TWw5TjNtZz09.webp?v=1759658248","url":"https:\/\/www.vysn.com\/en-ca\/products\/rethink-your-marketing-7-strategies-to-unleash-revenue-growth-paperback","provider":"VYSN","version":"1.0","type":"link"}