{"product_id":"reinventing-professional-services-building-your-business-in-the-digital-marketplace-hardcover","title":"Reinventing Professional Services: Building Your Business in the Digital Marketplace - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAri Kaplan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.\u003c\/p\u003e \u003cp\u003eFrom Ari Kaplan--a recognized advisor on business and career development-- \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003eoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Details the importance of offering resources instead of simply selling \u003c\/li\u003e \u003cli\u003e Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery \u003c\/li\u003e \u003cli\u003e Offers advice readers can immediately use to strengthen client relationships \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone's talking about how digital tools are leveling the business playing field, making information and skills available to all, but few are looking at what this really means for professionals in today's economy. The com- moditization of most white-collar careers has left lawyers competing with do-it-yourself websites, and accountants persuading clients to hire them while simultaneously asking for the software files that provide the basis for their guidance. In \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003e, recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful. \u003c\/p\u003e\u003cp\u003eJust because the rules of the game have changed, there is no reason that the intelligent, adaptable businessperson cannot continue to excel, perhaps even more so than ever before. Prosperity in the world of twenty-first-century business lies in taking calculated risks in order to stand out, in- cluding utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. At the heart of this new shift is a transition to supplementing your professional guidance with key resources that will help your clients thrive. \u003c\/p\u003e\u003cp\u003eStraightforward and highly accessible, \u003ci\u003eReinventing Professional Services\u003c\/i\u003e offers readily applicable advice that you can use to start strengthening client relationships right away, in order to regain lost ground and once more become a voice of authority in your field.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone's talking about how digital tools are leveling the business playing field, making information and skills available to all, but few are looking at what this really means for professionals in today's economy. The commoditization of most white-collar careers has left lawyers competing with do-it-yourself websites, and accountants persuading clients to hire them while simultaneously asking for the software files that provide the basis for their guidance. In \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003e, recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful. \u003c\/p\u003e\u003cp\u003eJust because the rules of the game have changed, there is no reason that the intelligent, adaptable businessperson cannot continue to excel, perhaps even more so than ever before. Prosperity in the world of twenty-first-century business lies in taking calculated risks in order to stand out, including utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. At the heart of this new shift is a transition to supplementing your professional guidance with key resources that will help your clients thrive. \u003c\/p\u003e\u003cp\u003eStraightforward and highly accessible, \u003ci\u003eReinventing Professional Services\u003c\/i\u003e offers readily applicable advice that you can use to start strengthening client relationships right away, in order to regain lost ground and once more become a voice of authority in your field.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eARI KAPLAN\u003c\/b\u003e is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications. \u003c\/p\u003e\u003cp\u003eLearn more at AriKaplanAdvisors.com and ReinventingProfessionals.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.89 x 9.28 x 6.37 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 28, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52487344423219,"sku":"9781118001905","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/my0SrDEWJ29781118001905.webp?v=1759845283","url":"https:\/\/www.vysn.com\/en-ca\/products\/reinventing-professional-services-building-your-business-in-the-digital-marketplace-hardcover","provider":"VYSN","version":"1.0","type":"link"}