Ready to Be a Thought Leader?: How to Increase Your Influence, Impact, and Success - Hardcover

by Denise Brosseau (Author), Guy Kawasaki (Foreword by)

The how-to guide to becoming a go-to expert

Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.

With the author's proven seven-step process--and starting from wherever they are in their careers--readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare.

• Offers a step-by-step process for becoming a recognized thought leader in your field
• Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more
• Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more

Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Front Jacket

Achieving the status of thought leader--while it will not happen overnight--is absolutely worth the effort. You'll gain a seat at the table and the credibility you need to build a more successful company or catapult your career to the next level. If you want to know how to become this kind of go-to guy or gal in your industry, community, or profession, I suggest that you read this book.
--From the Foreword by Guy Kawasaki

Ready to Be a Thought Leader? is about how to build a following for your ideas and maximize your impact in the world. Denise Brosseau maps out a specific, time-tested action plan that will help you galvanize others to rally around your ideas. She shows you, step by step, how to hone your insights, win supporters, amplify your influence, and even create a real movement based around whatever is most important to you. Her integrated process encompasses seven principles, including:

• Find your driving passion: Identify the one arena where your interests, expertise, credibility, and commitment align
• Build your ripples of influence: Engage your first followers by leveraging your message to tell a bigger story
• Activate your advocates: Find the supporters who will champion your product, program, or initiative

Brosseau illustrates this proven framework with lessons from the personal stories of successful thought leaders, including Robin Chase, founder of Zipcar, and Chip Conley, founder and former CEO of Joie de Vivre Hospitality.

If you're ready to increase your professional success, make an impact far beyond your current organization and industry, and ultimately leave a legacy that matters, Ready to Be a Thought Leader? is for you.

Back Jacket

Ready to Be a Thought Leader? is about how to build a following for your ideas and maximize your impact in the world. Denise Brosseau maps out a specific, time-tested action plan that will help you galvanize others to rally around your ideas. She shows you, step by step, how to hone your insights, win supporters, amplify your influence, and even create a real movement based around whatever is most important to you. Her integrated process encompasses seven principles, including:

• Find your driving passion: Identify the one arena where your interests, expertise, credibility, and commitment align
• Build your ripples of influence: Engage your first followers by leveraging your message to tell a bigger story
• Activate your advocates: Find the supporters who will champion your product, program, or initiative

Brosseau illustrates this proven framework with lessons from the personal stories of successful thought leaders, including Robin Chase, founder of Zipcar, and Chip Conley, founder and former CEO of Joie de Vivre Hospitality.

If you're ready to increase your professional success, make an impact far beyond your current organization and industry, and ultimately leave a legacy that matters, Ready to Be a Thought Leader? is for you.

Author Biography

Denise Brosseau is the founder and CEO of Thought Leadership Lab, where she works with executives and entrepreneurs who want to build their visibility, credibility, and thought leadership to enhance their professional success. Her clients include leaders from Apple, Genentech, and Morgan Stanley, as well as startup CEOs, partners in professional service firms, and nonprofit executives. Denise speaks to corporations, associations, and groups nationwide and she is a frequent guest blogger for Inc.com, Chic CEO, and Salesforce. Denise has an MBA from Stanford and in 2012, she was honored by the White House as a Champion of Change.
For more information, please visit thoughtleadershiplab.com