{"product_id":"reading-media-how-to-do-textual-analysis-hardcover","title":"Reading Media: How to Do Textual Analysis - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJonathan Gray\u003c\/b\u003e (Editor), \u003cb\u003eDaphne Gershon\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInnovative methods in textual analysis to decode today's ever-expanding media landscape\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003eReading Media: How to do Textual Analysis\u003c\/i\u003e reinvigorates one of media and cultural studies' most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe volume insists that the close study of meaning, form, and representation remains central to understanding media's power. With contributions from leading and emerging scholars, the book offers a diverse toolkit: from narratological and semiotic analysis of film and TV, to historical poetic accounts of TikTok, multimodal analysis of Afrobeats music videos, and postcolonial criticism of games. Essays extend the scope of textual analysis to unexpected objects-such as plastic waste, memes, and refugee-authored media-while others demonstrate how texts operate across platforms, genres, and transmedia franchises. Beyond offering new and improved approaches to textual analysis, each chapter illustrates its approach using a specific case study, functioning both as a step-by-step how-to guide and as an example of textual analysis in action. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eReading Media\u003c\/i\u003e advances a vision of textual analysis that is rigorous yet flexible, attuned to both aesthetics and politics, and responsive to today's media environment. Essential for students and scholars in media, communication, and cultural studies, \u003ci\u003eReading Media\u003c\/i\u003e both reaffirms and renews textual analysis as an indispensable way of engaging with the mediated worlds that shape contemporary life.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJonathan Gray (Editor) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eJonathan Gray\u003c\/b\u003e is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including \u003ci\u003eShow Sold Separately: Promos, Spoilers, and Other Media Paratexts\u003c\/i\u003e (2010), \u003ci\u003eFandom, Second Edition\u003c\/i\u003e (2017), \u003ci\u003eKeywords for Media Studies\u003c\/i\u003e (2017), and \u003ci\u003eSatire TV \u003c\/i\u003e(2009), as well as \u003ci\u003eTelevision Studies\u003c\/i\u003e (with Amanda D. Lotz), and \u003ci\u003eA Companion to Media Authorship\u003c\/i\u003e (with Derek Johnson). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDaphne Gershon (Editor) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eDaphne Gershon\u003c\/b\u003e is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.06 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 03, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53249666056499,"sku":"9781479830299","price":185.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/FnEv-mbU7H9781479830299.webp?v=1776329787","url":"https:\/\/www.vysn.com\/en-ca\/products\/reading-media-how-to-do-textual-analysis-hardcover","provider":"VYSN","version":"1.0","type":"link"}