Qualitative Research Methods for Business Students - Paperback

by Kingsley O. Omeihe (Author), Christian Harrison (Author)

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Author Biography

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley).

Professor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton.