{"product_id":"principles-of-pricing-an-analytical-approach-rakesh-v-vohra-lakshman-krishnamurthi-hardcover","title":"Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRakesh V. Vohra\u003c\/b\u003e (Author), \u003cb\u003eLakshman Krishnamurthi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003ePricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 262\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 05, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478765105459,"sku":"9781107010659","price":123.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/UHZWakh2Uk9lYjdhempFUExhRng3UT09.webp?v=1759658332","url":"https:\/\/www.vysn.com\/en-ca\/products\/principles-of-pricing-an-analytical-approach-rakesh-v-vohra-lakshman-krishnamurthi-hardcover","provider":"VYSN","version":"1.0","type":"link"}