{"product_id":"pink-goldfish-2-0-defy-normal-and-exploit-imperfection-paperback","title":"Pink Goldfish 2.0: Defy Normal and Exploit Imperfection - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Rendall\u003c\/b\u003e (Author), \u003cb\u003eJay Baer\u003c\/b\u003e (Foreword by), \u003cb\u003eStan Phelps\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do you become one of the few organizations or individuals that become extraordinary?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow can you succeed where most organizations fail? The goal of \u003ci\u003eP!NK GOLDF!SH 2.0\u003c\/i\u003e is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.\u003c\/p\u003e\u003ci\u003eP!NK GOLDF!SH 2.0\u003c\/i\u003e is broken into three main sections: \u003cp\u003e\u003cb\u003eSection I outlines the Why.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSection II showcases the What.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHere we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSection III explains the How.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHere we share the process of finding your own Pink Goldfish. We delve into the six A's. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition.\u003c\/p\u003ePraise for \u003ci\u003eP!NK GOLDF!SH 2.0\u003c\/i\u003e: \u003cp\u003e\"Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.\"- Daniel Pink, author of \u003ci\u003eWHEN\u003c\/i\u003e and \u003ci\u003eDRIVE\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!\" - Jay Baer, founder of Convince \u0026amp; Convert and author of \u003ci\u003eHug Your Haters\u003c\/i\u003e and \u003ci\u003eTalk Triggers\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers.\" - Dorie Clark, author of \u003ci\u003eReinventing You\u003c\/i\u003e and \u003ci\u003eStand Out\u003c\/i\u003e, and adjunct professor, Duke University Fuqua School of Business\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.57 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 17, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483973251379,"sku":"9781952234118","price":33.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/L01UUi9hRUREUnZQbUViNUx2VElLZz09.webp?v=1759773569","url":"https:\/\/www.vysn.com\/en-ca\/products\/pink-goldfish-2-0-defy-normal-and-exploit-imperfection-paperback","provider":"VYSN","version":"1.0","type":"link"}