{"product_id":"personalities-and-products-a-historical-perspective-on-advertising-in-america-hardcover","title":"Personalities and Products: A Historical Perspective on Advertising in America - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEdd C. Applegate\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProfiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter \u0026amp; Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eEDD APPLEGATE is Professor in the School of Journalism at Middle Tennessee State University. His earlier books include \u003ci\u003eThe Ad Men and Women: A Biographical Dictionary of Advertising\u003c\/i\u003e (Greenwood, 1994), \u003ci\u003ePrint and Broadcast Journalism\u003c\/i\u003e (Praeger, 1996), \u003ci\u003eLiterary Journalism: A Biographical Dictionary of Writers and Editors\u003c\/i\u003e (Greenwood, 1996), and \u003ci\u003eJournalistic Advocates and Muckrakers: Three Centuries of Crusading Writers\u003c\/i\u003e (1997).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 8.62 x 5.78 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 21, 1998\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53025302446387,"sku":"9780313303647","price":187.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/owfiqvMxCo9780313303647.webp?v=1770231952","url":"https:\/\/www.vysn.com\/en-ca\/products\/personalities-and-products-a-historical-perspective-on-advertising-in-america-hardcover","provider":"VYSN","version":"1.0","type":"link"}