{"product_id":"optimizing-sales-and-marketing-data-strategies-for-accuracy-and-efficiency-paperback","title":"Optimizing Sales and Marketing Data: Strategies for Accuracy and Efficiency - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSusan Walsh\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eOptimizing Sales and Marketing Data\u003c\/i\u003e\u003c\/b\u003e is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorize customers and improve your results, this book shows you exactly how to get there. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by data expert \u003cb\u003eSusan Walsh\u003c\/b\u003e, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend and make your campaigns more effective. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Understand the basics of data quality and spot issues quickly\u003cbr\u003e- Clean and organize your data using simple, repeatable steps\u003cbr\u003e- Build a clear taxonomy so you can segment customers with confidence\u003cbr\u003e- Apply easy data governance tips to keep your data accurate over time\u003cbr\u003e- Use real-world examples to see how better data leads to better results \u003cp\u003e\u003c\/p\u003eWith step-by-step how-to guides and practical tools, this book gives you the essentials to handle data with confidence and unlock stronger outcomes in your day-to-day role. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003edata essentials, data cleaning, customer segmentation, beginner data skills, marketing fundamentals, practical how-to guides\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSusan Walsh \u003c\/b\u003eis the Founder of The Classification Guru, a company that helps organizations fix dirty sales, marketing and procurement data at scale to unlock profitability and smarter decision-making. A globally recognized data expert, Walsh is an industry thought leader, influencer and sought-after speaker. She has been listed in the DataIQ100, won DataIQ Data Champion in 2022 and 2023 and was a finalist for The Great British Businesswoman Awards in the Technology category. She has also been a two-time finalist for the British Data Awards' Data Leader of the Year.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53246687281459,"sku":"9781398623965","price":60.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/B4K2TfYbfw9781398623965.webp?v=1776291700","url":"https:\/\/www.vysn.com\/en-ca\/products\/optimizing-sales-and-marketing-data-strategies-for-accuracy-and-efficiency-paperback","provider":"VYSN","version":"1.0","type":"link"}