{"product_id":"not-another-pair-of-shoes-building-your-brands-story-and-purpose-paperback","title":"Not Another Pair of Shoes: Building Your Brand's Story and Purpose - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlexander Novicov\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.\u003c\/p\u003e\u003cp\u003eIn this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.\u003c\/p\u003e\u003cp\u003eThis is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.\u003c\/p\u003e\u003cp\u003eWhat if we changed how we perceive marketing and started looking for a better way to market to our customers?\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 194\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 7.81 x 5.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 18, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52483868197171,"sku":"9781914078965","price":23.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/cmFqVmNZckxabWdaaXhhUE5CM0ZFZz09.webp?v=1759769876","url":"https:\/\/www.vysn.com\/en-ca\/products\/not-another-pair-of-shoes-building-your-brands-story-and-purpose-paperback","provider":"VYSN","version":"1.0","type":"link"}