{"product_id":"mcquails-media-and-mass-communication-theory-paperback","title":"McQuail's Media and Mass Communication Theory - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDenis McQuail\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.\" \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e Professor Sonia Livingstone \u003c\/strong\u003e \u003cstrong\u003e Department of Media and Communications, London School of Economics and Political Science \u003c\/strong\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003eNow in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.\u003cbr\u003e\u003cbr\u003eNew to this edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.\u003c\/li\u003e \u003cli\u003eFurther discussion of the ethics of media and mass communication in all chapters.\u003c\/li\u003e \u003cli\u003eInclusion of a diverse and global range of voices, histories and examples from across the field.\u003c\/li\u003e \u003cli\u003eMore detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.\u003c\/li\u003e \u003cli\u003eNew and revised material, including a new chapter \"A Canon of Media Effects\", bringing together Social-Cultural Effects \u0026amp; News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA vitally important resource for all students of Media and Mass Communication in the 21st century.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 688\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.37 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 09, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52696098898227,"sku":"9781473902510","price":197.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/VGJWMG9OOGQvTWtSZDZOQ1ZPZ3didz09.webp?v=1763099910","url":"https:\/\/www.vysn.com\/en-ca\/products\/mcquails-media-and-mass-communication-theory-paperback","provider":"VYSN","version":"1.0","type":"link"}