BooksCloudSKU: 9781433182464
McLuhan in Reverse: His General Theory of Media (GToM) - Paperback
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$82.96
McLuhan in Reverse: His General Theory of Media (GToM) - Paperback
$82.96
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McLuhan in Reverse: His General Theory of Media (GToM) - Paperback
$82.96
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by Lance Strate (Other), Robert K. Logan (Author)
Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
Author Biography
Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.
Number of Pages: 146
Dimensions: 0.35 x 9 x 6 IN
Publication Date: June 23, 2021
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