{"product_id":"mass-appeal-communicating-policy-ideas-in-multiple-media-paperback","title":"Mass Appeal: Communicating Policy Ideas in Multiple Media - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJustin Gest\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003ePublic policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eJustin Gest\u003c\/strong\u003e, \u003cem\u003eAssociate Professor of Policy and Government, George Mason University's Schar School of Policy and Government.\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eJustin Gest\u003c\/strong\u003e is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of IApart: Alienated and Engaged Muslims in the West (2010); \u003cem\u003eThe New Minority: White Working Class Politics in an Age of Immigration and Inequality\u003c\/em\u003e (2016); \u003cem\u003eThe White Working Class: What Everyone Needs to Know\u003c\/em\u003e (2018); and co-author of \u003cem\u003eCrossroads: Comparative Immigration Regimes in a World of Demographic Change\u003c\/em\u003e (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.\u003cbr\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.2 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52696111087923,"sku":"9780190062187","price":56.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/M0hPRUJRY2lkK3JWazI2QU9UTVE2Zz09.webp?v=1763099955","url":"https:\/\/www.vysn.com\/en-ca\/products\/mass-appeal-communicating-policy-ideas-in-multiple-media-paperback","provider":"VYSN","version":"1.0","type":"link"}