{"product_id":"marketing-your-small-business-paperback","title":"Marketing Your Small Business - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCarolyn Tate\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCreated especially for the Australian customer \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAttract customers and ensure the ongoing success of your small business with this no-nonsense guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eKnow your target market\u003c\/b\u003e -- identify your ideal customers, and what, how and why they buy\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDevelop business and marketing plans\u003c\/b\u003e -- learn how to create them and why they're so important\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild effective databases\u003c\/b\u003e -- develop a database that creates business for you, without the headaches\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSolidify your branding\u003c\/b\u003e -- create a unique brand and keep it fresh and exciting\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eUnderstand the power of advertising\u003c\/b\u003e -- assess if it's right for your business and how to pick the right strategies\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMaster publicity\u003c\/b\u003e -- get your business in the media with the right message\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eImplement relationship marketing\u003c\/b\u003e -- develop and maintain networks to create new opportunities\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEmbrace websites and online marketing\u003c\/b\u003e -- build a website that drives customers to you, and use online tools and search engines to generate business\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAttract customers and ensure the ongoing success of your small business with this no-nonsense guide\u003c\/p\u003e \u003cp\u003eWhether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eKnow your target market -- identify your ideal customers, and what, how and why they buy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop business and marketing plans -- learn how to create them and why they're so important\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild effective databases -- develop a database that creates business for you, without the headaches\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSolidify your branding -- create a unique brand and keep it fresh and exciting\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand the power of advertising -- assess if it's right for your business and how to pick the right strategies\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaster publicity -- get your business in the media with the right message\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eImplement relationship marketing -- develop and maintain networks to create new opportunities\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmbrace websites and online marketing -- build a website that drives customers to you, and use online tools and search engines to generate business\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eEasy steps to create a marketing plan\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSmart models to keep your marketing efforts focused\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHypotheticals and true stories to demonstrate marketing tactics\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGreat ways to develop and perfect your branding\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMethods to create fantastic advertisements\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTechniques to generate great publicity\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eClever ideas to build your business relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eStraightforward explanations of online marketing strategies\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate a great marketing plan for your small business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop a powerful brand that's instantly recognisable\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUse advertising and publicity to grow your business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMake the most of networking and online marketing\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCarolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 392\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.2 x 7.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 19, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52480483066163,"sku":"9781742168524","price":30.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/dlViSGNFMGwyTzlsUnhsUzdKaXArUT09.webp?v=1759721323","url":"https:\/\/www.vysn.com\/en-ca\/products\/marketing-your-small-business-paperback","provider":"VYSN","version":"1.0","type":"link"}