{"product_id":"marketing-technology-integrating-martech-for-transformational-marketing-hardcover","title":"Marketing Technology: Integrating Martech for Transformational Marketing - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEdiz Edip Akçay\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing Technology\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003eis the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment. \u003cp\u003e\u003c\/p\u003eBlending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain, automation and augmented, virtual and mixed realities. Students will learn how to use data and critical thinking to deliver measurable impact and build customer trust in an era of continuous digital evolution. \u003cp\u003e\u003c\/p\u003eDesigned for academic alignment, with key terms, key points, exercises, and reflective questions and real-world application, this textbook includes: \u003cbr\u003e- Detailed coverage of the historical connection between technology and marketing, big data, neuromarketing, smart devices for enhanced consumer engagement, Internet of Things (IoT) and their role in contemporary marketing strategy\u003cbr\u003e- Frameworks for optimizing campaign performance through analytics, automation and return on investment measurement\u003cbr\u003e- Ethical perspectives are explored in each chapter highlighting responsible and transparent use of marketing technology\u003cbr\u003e- Online lecturer resources include presentation slides \u003cp\u003e\u003c\/p\u003eWhether studying digital marketing, strategic marketing or marketing management, \u003cb\u003e\u003ci\u003eMarketing Technology\u003c\/i\u003e\u003c\/b\u003e by\u003cb\u003e Ediz Edip Akçay\u003c\/b\u003e, equips students with the expertise and confidence to analyse, apply and innovate with the tools shaping the future of marketing.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDr Ediz Edip Akçay \u003c\/b\u003eis Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including \u003ci\u003eJournal of Customer Behaviour \u003c\/i\u003eand \u003ci\u003eQualitative Market Research, \u003c\/i\u003e across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53125529305395,"sku":"9781398625273","price":152.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/nM-cT7PlOt9781398625273.webp?v=1773255838","url":"https:\/\/www.vysn.com\/en-ca\/products\/marketing-technology-integrating-martech-for-transformational-marketing-hardcover","provider":"VYSN","version":"1.0","type":"link"}