{"product_id":"market-segmentation-in-the-fmcg-industry-paperback","title":"Market Segmentation in the FMCG Industry - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Freeman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARKET SEGMENTATION IN THE FMCG INDUSTRY\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe goal of market segmentation is to offer the right products, in the right locations to the right consumers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book was written to give readers a hands-on understanding of how market segmentation is performed in practice. This book serves as a guide for readers wanting to implement actionable and consumer-centric marketing strategies via market segmentation.\u003c\/p\u003e\u003cp\u003eIt takes marketing strategies to the next level by outlining how to understand consumer behavior better than anyone else. Offer relevant products and marketing messages to the right consumers and turn consumer insights into action.\u003c\/p\u003e\u003cp\u003eThis is a comprehensive step-by-step guide that takes the reader through the process of how to work with market segmentation in the FMCG industry.\u003c\/p\u003e\u003cp\u003eAll steps have been thoroughly evaluated and successfully implemented in practice. The knowledge shared in this book has been accumulated by working in the industry for years and from extensive research on the subject.\u003c\/p\u003e\u003cp\u003eMarket Segmentation in the FMCG Industry\u003c\/p\u003e\u003cp\u003e◆ Defining the market: Volume and profit pool calculations\u003cbr\u003e◆ Why market segmentation is relevant and the objectives\u003cbr\u003e◆ Levels of market intelligence and how to utilize different datasets\u003cbr\u003e◆ Designing a consumer segmentation research study for psychographic and need-states data\u003cbr\u003e◆ Market segmentation models and how to use them\u003cbr\u003e◆ Full implementation of the market segmentation and how to make it actionable\u003c\/p\u003e\u003cp\u003e... and much more\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet your copy of the market segmentation in the FMCG industry today\u003c\/b\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 58\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.14 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52482911863091,"sku":"9798604794708","price":27.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/ME5aME90bzc1aFh0QjFjRkg3bHZYdz09.webp?v=1759744705","url":"https:\/\/www.vysn.com\/en-ca\/products\/market-segmentation-in-the-fmcg-industry-paperback","provider":"VYSN","version":"1.0","type":"link"}