{"product_id":"managers-guide-to-excellence-in-public-relations-and-communication-management-paperback","title":"Manager's Guide to Excellence in Public Relations and Communication Management - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid M. Dozier\u003c\/b\u003e (Author), \u003cb\u003eLarissa A. Grunig\u003c\/b\u003e (Author), \u003cb\u003eJames E. Grunig\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional\/trade associations. And they are applicable on a global basis. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: \u003cbr\u003e * the core or inner sphere of communication excellence -- the \u003ci\u003eknowledge base\u003c\/i\u003e of the communication department, \u003cbr\u003e * the \u003ci\u003eshared expectations\u003c\/i\u003e of top communicators and senior managers about the function and role of communication, and \u003cbr\u003e * the organization's culture -- the larger context that either nurtures or impedes communication excellence. \u003cp\u003e\u003c\/p\u003e This text also examines communication excellence as demonstrated in specific programs developed for specific publics.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eThis book reports the findings of a $400,000, three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. As you will learn, the Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDozier, David M.; Grunig, Larissa A.; Grunig, James E.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 9 x 6.04 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 01, 1995\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52478426415411,"sku":"9780805818109","price":118.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/eFNPSnh3dlFJeW9NcEZMYk8wcVFvdz09.webp?v=1759643888","url":"https:\/\/www.vysn.com\/en-ca\/products\/managers-guide-to-excellence-in-public-relations-and-communication-management-paperback","provider":"VYSN","version":"1.0","type":"link"}