{"product_id":"logo-design-theory-how-branding-design-really-works-paperback","title":"Logo Design Theory: How Branding Design Really Works - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eA. Michael Shumate\u003c\/b\u003e (Illustrator), \u003cb\u003eA. Michael Shumate\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, \"At last somebody actually understands what identity design is all about and how it is accomplished.\"\u003c\/p\u003e\u003cp\u003eLogo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection 1: Foundational Principles of Graphic Design\u003c\/strong\u003e In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Two: Branding Fundamentals\u003c\/strong\u003e Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Three: Core Principles: Generating Concepts\u003c\/strong\u003e Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Four: Core Principles: Seven Deadly Sins of Logo Design\u003c\/strong\u003e Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Five: Core Principles: Visual Techniques\u003c\/strong\u003e Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Six: Core Principles: Color, Typographic \u0026amp; Spatial Issues\u003c\/strong\u003e Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSection Seven: Implementing Core Principles of Identity Design\u003c\/strong\u003e Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them.\u003c\/p\u003e\u003cp\u003eAppendix 1: Glossary\u003c\/p\u003e\u003cp\u003eAppendix 2: Logos by A. Michael Shumate\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 174\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 11 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52501955281203,"sku":"9781777016807","price":38.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/VEhlajQ5WWY0Qlc4SUJiWUwzZXFvZz09.webp?v=1760151477","url":"https:\/\/www.vysn.com\/en-ca\/products\/logo-design-theory-how-branding-design-really-works-paperback","provider":"VYSN","version":"1.0","type":"link"}