Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI PlaybookLaunchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook
Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook
BooksCloudSKU: 9781968615024

Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook - Paperback

$23.15
Shipping calculated at checkout.
In stock (50)
Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook
Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook - Paperback
$23.15
Still deciding?
Logo for GOVX ID, a service used to verify military, first responder, nurse or teachers to qualify them for discounts

Discount available for Military, First Responders, Medical Workers and Teachers

Payment & Security
American Express
Apple Pay
Diners Club
Discover
Google Pay
Mastercard
PayPal
Shop Pay
Venmo
Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

Security
Related categories
Arts & Music - VysnArts & Music Automotive - VysnAutomotive Baby & Kids - VysnBaby & Kids Beauty & Body - VysnBeauty & Body Books & Collectibles - VysnBooks & Collectibles Clothing & Fashion - VysnClothing & Fashion Electronics - VysnElectronics Fitness Equipment - VysnFitness Equipment Food & Beverages - VysnFood & Beverages Health & Wellness - VysnHealth & Wellness Home & Garden - VysnHome & Garden Jewelry & Watches - VysnJewelry & Watches Mobility & Accessibility - VysnMobility & Accessibility Office & Work - VysnOffice & Work Pet Supplies - VysnPet Supplies Sports & Outdoor - VysnSports & Outdoor Toys & Games - VysnToys & Games Travel & Luggage - VysnTravel & Luggage
High-Quality MaterialsMade with premium materials for long-lasting use.
Easy to UseSimple design for quick setup and convenience.
Versatile & Multi-PurposePerfect for home, office, or on-the-go.
Satisfaction GuaranteeLove it or return it for a full refund.

by Larry Mickelberg (Author)

Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.

Number of Pages: 254
Dimensions: 0.53 x 9 x 6 IN
Publication Date: July 29, 2025
Free shipping on all U.S. orders
Easy returns and exchanges
30 day money back guarantee