{"product_id":"landing-page-optimization-the-definitive-guide-to-testing-and-tuning-for-conversions-paperback-1","title":"Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTim Ash\u003c\/b\u003e (Author), \u003cb\u003eMaura Ginty\u003c\/b\u003e (Author), \u003cb\u003eRich Page\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA fully updated guide to making your landing pages profitable\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures fully updated information and case studies on landing page optimization\u003c\/li\u003e \u003cli\u003eShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes\u003c\/li\u003e \u003cli\u003eProvides a step-by-step implementation plan and advice on getting support and resources\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eLanding Page Optimization, Second Edition\u003c\/i\u003e is a comprehensive guide to increasing conversions and improving profits.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOPTIMIZE YOUR LANDING PAGES AND SEND PROFITS SOARING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"I love it when someone who's obviously a true expert shares almost everything he knows. I can't believe the amount of useful information and actionable insights Tim has crammed in here.\" \u003cb\u003e--Steve Krug, \u003c\/b\u003e Author of \u003ci\u003eDon't Make Me Think\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day.\" \u003cb\u003e--Seth Godin, \u003c\/b\u003e Author of \u003ci\u003eMeatball Sundae\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Tim's Landing Page Optimization is a must-have for your bookshelf.\" \u003cb\u003e--Bryan Eisenberg, \u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author \u003c\/p\u003e\u003cp\u003e\"Buy this book. Go rock it!\" \u003cb\u003e--Avinash Kaushik, \u003c\/b\u003e Digital Marketing Evangelist at Google and author of \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This is the best business-focused, measurement-based guide to website design I have seen.\" \u003cb\u003e--Don Norman, \u003c\/b\u003e Cofounder of Nielsen Norman Group and author of \u003ci\u003eLiving with Complexity\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eHow much more money could you be making with better website and landing page design? The latest edition of this bestselling guide shows you step by step how to test and tune landing pages and dramatically improve your bottom line. \u003c\/p\u003e\u003cp\u003eWith more than 150 pages of new material, this ultimate marketer's resource is packed with practical strategies and tips, as well as eye-opening case studies. Transform your site as you learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify mission-critical parts of your website and their true economic value\u003c\/li\u003e \u003cli\u003eDefine important visitor classes and key conversion tasks\u003c\/li\u003e \u003cli\u003eAvoid the seven deadly sins of landing page design\u003c\/li\u003e \u003cli\u003eDeploy powerful neuromarketing techniques to persuade people and move them to act\u003c\/li\u003e \u003cli\u003eMake use of best practices for e-commerce and lead generation\u003c\/li\u003e \u003cli\u003eUncover problems with your page and decide which elements to test\u003c\/li\u003e \u003cli\u003eUnderstand the power and limitations of common optimization testing approaches\u003c\/li\u003e \u003cli\u003eDevelop an optimization action plan and get buy-in from all key players\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim Ash\u003c\/b\u003e is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A\/B split and multivariate test plan creation, and client training\/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. \u003cb\u003eRich Page\u003c\/b\u003e is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. \u003cb\u003eMaura Ginty\u003c\/b\u003e is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 496\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 9.18 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 24, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52491581653299,"sku":"9780470610121","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/Z0VOR1hmRDRuRnd2Y3hhRFp4K3RwUT09_2d076646-965e-4516-8205-4fcc4ae1546f.webp?v=1759921063","url":"https:\/\/www.vysn.com\/en-ca\/products\/landing-page-optimization-the-definitive-guide-to-testing-and-tuning-for-conversions-paperback-1","provider":"VYSN","version":"1.0","type":"link"}