{"product_id":"label-embellishments-and-special-applications-exploring-the-techniques-and-processes-used-for-adding-decorative-finishes-and-functionality-to-labels-paperback","title":"Label Embellishments and Special Applications: Exploring the techniques and processes used for adding decorative finishes and functionality to labels - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert Shimmin\u003c\/b\u003e (Author), \u003cb\u003eJohn Morton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.\u003c\/p\u003e\u003cp\u003eThis book explains in detail all current methods of label enhancement. It begins with a thorough review of the more traditional methods such as foiling, embossing and novel printing techniques, and introduces the new technologies and innovations.\u003c\/p\u003e\u003cp\u003eThe use of smart materials, developments in multi-web manufacturing and the introduction of electronics in particular, are accelerating the evolution of the label as a more functional packaging component. These 'smart' and 'active' labels allow packaging to engage and interact with a wider range of human senses and smart devices. Their application, and the opportunity it presents, is covered in depth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapters include: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIntroduction and markets\u003c\/li\u003e\n\u003cli\u003eFoil stamping processes\u003c\/li\u003e\n\u003cli\u003eHolograms\u003c\/li\u003e\n\u003cli\u003eEmbossing\u003c\/li\u003e\n\u003cli\u003eBronzing process\u003c\/li\u003e\n\u003cli\u003eInk metalization\u003c\/li\u003e\n\u003cli\u003eIntaglio printing\u003c\/li\u003e\n\u003cli\u003eLamination\u003c\/li\u003e\n\u003cli\u003eThermography\u003c\/li\u003e\n\u003cli\u003eSpecial effect inks, varnishes and coatings\u003c\/li\u003e\n\u003cli\u003eLaser die-cutting\u003c\/li\u003e\n\u003cli\u003eSmart, active and intelligent labeling\u003c\/li\u003e\n\u003cli\u003eLabel leaflets and multi-layer constructions\u003c\/li\u003e\n\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJohn Morton\u003c\/b\u003e has hands-on experience of all the major printing processes and has held operational and technical development roles at director level in the packaging sector. A qualified printer, John's career spans magazine production, commercial print, packaging and label production.\u003c\/p\u003e \u003cp\u003e Before joining 4impression John was actively involved in the Unilever advanced printing and decoration training courses attended by delegates from operations around the globe.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRobert Shimmin\u003c\/b\u003e has held senior marketing and business development positions in the print, packaging and label sector spanning more than 20 years. He is a regular contributor of articles to the print and packaging trade press and has supported initiatives that seek to build awareness of the latest research and innovations emanating from UK universities.\u003c\/p\u003e \u003cp\u003eIn addition to his involvement with 4impression he runs Shimmin Associates, a research and marketing consultancy offering support to both UK and international customers in the label and packaging sector.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 84\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.22 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 02, 2016\u003c\/div\u003e\n            \u003c\/ul\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53213501751603,"sku":"9781910507087","price":181.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/oj5zDelHzo9781910507087.webp?v=1775694506","url":"https:\/\/www.vysn.com\/en-ca\/products\/label-embellishments-and-special-applications-exploring-the-techniques-and-processes-used-for-adding-decorative-finishes-and-functionality-to-labels-paperback","provider":"VYSN","version":"1.0","type":"link"}