{"product_id":"inside-dms-automotive-dealer-management-system-paperback","title":"Inside Dms Automotive Dealer Management System - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNiels Skjoldager Finn Guldbrandsen Lund\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside DMS - Automotive Dealer Management System\u003c\/b\u003e, is a 360 degree tour de force of the intricate world of automotive retail and how that relates to automotive dealer management systems (DMS) today and especially the future. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book evolves around the fundamental and pressing issue of reforming how automotive retailers operate to how consumers are rapidly changing their buying behavior, for instance as a result of social media. Business to business and traditional consumer marketing is \"dead,\" while peer-to-peer marketing is taking over. In other words, purchasing of cars is quickly changing from advertising and in dealership sales process induced to be highly influenced by the new social media and consumers' own research. Buyers of cars may be more educated about the product they are interested in that the sales guy at the dealership  THAT is a challenge of potentially cataclysmic proportions for automotive retailers, unless they try to understand the changes and quickly adapt to those. \u003cp\u003e\u003c\/p\u003eThis book is therefore by no means for the readers who dwell in the past, but rather you who would like to understand the opportunities modern technology can bring to automotive retail to solve current and especially \"just around the corner\" operational issues. \u003cp\u003e\u003c\/p\u003eWith the introduction of a fully, integrated, DMS, in which work flows and data is captured in the same application, financial postings happen real-time and reporting and business intelligence on all levels of an automotive dealership organization is instantly available. \u003cp\u003e\u003c\/p\u003eThe book takes additional steps further into the future of automotive retail. Tremendous operational efficiencies may be achieved, improved customer relationship as well as guidance to the use of social media and even taking bold steps into a completely new vision of what automotive retail of \"tomorrow\" could be like. \u003cp\u003e\u003c\/p\u003eThe book is of high relevance for just about anyone associated with, working in or just interested in the automotive industry: Dealership principals and executive teams, educators, students, dealership staff, automotive manufacturer leadership and staff, analysts or if you share our affinity for the most wonderful trade: \u003ci\u003eCars \u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eNiels Skjoldager \u0026amp; Finn Guldbrandsen Lund are independent consultants specializing in IT Systems for the automotive retail industry. They are both partners in Automotive Force.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.85 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 27, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52479476302131,"sku":"9781461078517","price":74.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/b3QrMXRiZ29vQ2ZqS2syMk00R3h3UT09.webp?v=1759690727","url":"https:\/\/www.vysn.com\/en-ca\/products\/inside-dms-automotive-dealer-management-system-paperback","provider":"VYSN","version":"1.0","type":"link"}