BooksCloudSKU: 9780367498795
Implicative Marketing: For a Sustainable Economy - Paperback
$58.82
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$58.82
Implicative Marketing: For a Sustainable Economy - Paperback
$58.82
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Implicative Marketing: For a Sustainable Economy - Paperback
$58.82
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by Florence Touzé (Author)
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
Author Biography
Florence Touzé is Professor and Head of Brand Communication Studies at Audencia Business School, France, and holder of the Chair in Corporate Social Responsibility and Responsible Branding.
Number of Pages: 102
Dimensions: 0.26 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: June 30, 2021
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