{"product_id":"image-worlds-corporate-identities-at-general-electric-1890-1930-paperback","title":"Image Worlds: Corporate Identities at General Electric, 1890-1930 - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid E. Nye\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBy viewing the corporation as a communicator, \u003ci\u003eImage Worlds\u003c\/i\u003e links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations.\u003c\/p\u003e\u003cp\u003eGeneral Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eImage Worlds \u003c\/i\u003eembraces symbols, intentional signs, and photographs on the one hand and the history of institutional and technological development on the other. It views photography as a developing technology with a history of its own, and presents the corporation as a communicator as well as a producer and employer.\u003c\/p\u003e\u003cp\u003eIllustrated with nearly 60 photographs from the archives, the book identifies five \"image markets\" that GE sought to organize and address. Company engineers, workers, and managers received publications designed to appeal to their presumed interests. Some of these grew into public journals with a scientific-educational mission; others were restricted in circulation even within the company. At the same time, illustrated mass-media advertising was created to reach potential consumers of GE products. Advertising that presented an image of GE as a place where \"progress was the most important product.\" While GE was promoting this enlightened image, the company was also using its resources to reach the voting public, hoping to gain their support for private electrification in the national debate over municipal power.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDavid E. Nye is Senior Research Fellow at the Charles Babbage Institute and the History of Science and Technology program at the University of Minnesota and Professor Emeritus of American Studies at the University of Southern Denmark. His other books published by the MIT Press include\u003ci\u003e Electrifying America \u003c\/i\u003eand \u003ci\u003eAmerican Technological Sublime\u003c\/i\u003e. He was awarded the Leonardo da Vinci Medal in 2005 and was knighted by the Queen of Denmark in 2013.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 05, 1985\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52477962223923,"sku":"9780262524995","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/YXhDUUhKTkorTTRGWVExa2orL1VlZz09.webp?v=1759625832","url":"https:\/\/www.vysn.com\/en-ca\/products\/image-worlds-corporate-identities-at-general-electric-1890-1930-paperback","provider":"VYSN","version":"1.0","type":"link"}