{"product_id":"ignite-topline-growth-how-revops-and-go-to-market-alignment-spark-success-paperback","title":"Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelanie R. Varin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits - for their customers and their organization!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, \u003c\/em\u003eauthor Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy reading this book, you will understand: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe four critical elements necessary for strong GTM alignment\u003c\/li\u003e\n\u003cli\u003eThe steps needed to put those elements in place\u003c\/li\u003e\n\u003cli\u003eThe magnitude of benefits you and your teams are likely to enjoy because of great alignment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIgnite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success \u003c\/em\u003eis a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52485298422067,"sku":"9798889266242","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0300\/5595\/6612\/files\/0PGAFSQ3Lo9798889266242.webp?v=1759802069","url":"https:\/\/www.vysn.com\/en-ca\/products\/ignite-topline-growth-how-revops-and-go-to-market-alignment-spark-success-paperback","provider":"VYSN","version":"1.0","type":"link"}